Our Sustainability Approach
In pursuit of a more sustainable industry and future, I pledge to create products responsibly, seeking ways to eliminate waste from the production of clothing. This means thinking about what can be done with yarn waste, the waste from cutting out patterns, the post-consumer waste, and how you incorporate all those things into a circular model.
Unlike most fashion brands, we are a made-on-demand brand which means we only make what already sold. For pre-made items, we produce in small batches, buying as close to demand as possible to prevent overproduction.
All of our factories are WRAP certified and remain industry examples of social responsibility to their employees. The WRAP certification is acomprehensive facility-based model that has made it the world’s largest independent social compliance certification program for the apparel/textile industry.
Intentional design is at the core of our LESS, but FINER philosophy. When designing any product, I first ask myself whether it is timeless, functional, and versatile - an item that you will feel chic wearing year after year. All of our clothing is created with elevated design details and functional purpose. We design so that you never fall out of love with what you wear.
Extend the Life of Your Wardrobe
We want to put an end to the notion that your wardrobe is disposable, and encourage the first instinct to be to repair rather than replace. Over time, this practice will extend the life of your products and increase your price per wear, slow consumption, and reduce unnecessary waste.